Top 10 Best Online Shopping Sites for Kurtis in India 2024

From our curated list of best sites to buy Kurtis online in India in 2024 you will find the right style and fit for your wardrobe.

Referring to our prepared list of top 10 & Best Online Shopping sites to buy Kurtis in India in 2024 will keep you updated with the latest trend. You will also get to know about various offers, new arrivals, latest styles, renowned brands and other details. Kurtis form an essential fashion wear of today’s women. Be it student, working lady, housewife or aged lady, almost every one of them sports a Kurti these days. Kurtis are also available in various styles keeping in mind the ultimate comfort of the customers.

best sites to buy Kurtis online in India

Kurtis have evolved over ages and is now a modern fashion wear. This Indian wear has crossed several borders and is being adopted by many fashion-forward nations too. Since, it can be worn both formally and informally, the demand for Kurti is evergreen. We have attempted to review the best online sites to shop Kurtis in India, so that it’s a hassle free shopping experience for you. Rest be assured about our robust process to come up with these top 10 shopping portal for browsing and buying Kurtis for all occasions.

Top 10 Online Shopping Sites to buy Kurtis Online in India for wardrobe renewal :

Kurtis are the simplest apparel that can help carry yourself in style. The elegant and comfortable kurtis are the best top-wear which are available according to various length, shape, pattern and colour. With plenty of options to choose from, the shoppers often end up in utter confusion. Our review of the best online shopping site to avail kurtis will definitely help to choose some of the finest brands in this segment by comparing one against the other.

In a cluttered market with so many existing brands, it becomes difficult to get the best. At times, without much of knowledge and brand exposure shoppers tend to pick up the wrong brand which results in negative experiences. We are here to help you pick up the best shopping sites selling Kurtis through our intensive research process. Our collated list will guide you to procure the best. Take a look below…

1. Myntra

It is beyond any doubt that Myntra is one of the best sites to buy clothes in India. It is one-stop shop for all your apparel requirements online. Founded in 2007, this Bangalore based e-commerce portal sells some of the leading fashion and lifestyle products from popular brands. Myntra’s popularity grew post acquisition by Flipkart in 2014. Among all categories of apparels listed on their website, Kurtis form a huge chunk. They offer a wide range of collections on their platform, as a result shoppers can pick it up as per their budget, brand preference, material, size, shape and colour.

Kurtis are categorised under Ethnic Tops in Myntra webpage and you can browse their entire collection by using various filters based on your convenience. You can look for your preferred kurti based on listed brands, available price ranges, colours, and various discount ranges. There are around 150+ brands of Kurtis available on Myntra. Right from new brands to established brands, all are available here. ADA, MALHAAR, Prakrti, Libas, Anubhutee, Anouk, antaran, and other are some of the top selling brands. Myntra also stocks a good number of plus size brands for healthy individuals. Their printed cotton kurtis are in high demand.

Myntra has the convenience of shopping online either through their webpage or mobile App. Having secured payment gateway further makes it safe to transact online. With faster delivery and easy return policy, it has fast grown popular among netizens. Shopping kurtis are easier and you can pair it up with palazzos and leggings too, which are available at ease. Myntra also has a supportive customer service cell that further makes it a plus point to shop online with them.


If you are looking for the best site to buy kurtis online in India, then it has to be AJIO. As a subsidiary of Reliance Retail, AJIO is well-known among online shoppers. Launched in 2016, this Bangalore based eCommerce firm offers the best of fashion shopping online. Be it western wear, Indian or ethnic wear, for both men & women, AJIO comes across the portal with huge array of collection as per shoppers’ choice. Known to offer exclusive deals, trendiest and freshest collections are available for shoppers to browse through and pick up as per their convenience.

Under women’s tab within ethnic wear section, the Kurtis are listed in AJIO website. Some great collection of kurtis will add up sparkle to your wardrobe for sure. Fusion of ethnic and western wear also forms a major part of new offering of kurtis range in AJIO. Vibrant floral prints, attractive embroidery works on these kurtis will definitely want you to own them. Playing around with the dynamic filters given in AJIO’s webpage can lead you to some amazing Kurtis of your choice.
109F, AARA, Aarsha, Anubhutee, AKS, Clothing Culture, Dwini, Tissue, SAANJH etc are some of the listed brands of Kurtis displayed in AJIO portal. Select your choice of neckline, pattern, sleeves, fabric, print, weave and size to get that perfect one. With a friendly customer service and easy return policy, AJIO has become a popular eCommerce platform for apparel shopping.

3. Amazon

Your search for best cotton kurtis online should come to an end at Amazon’s wide range of offers. Undoubtedly Amazon IN is the largest eCommerce platform in the country selling all kinds of products & their huge collection on apparels is mind boggling too. Both popular brands and new brands are being listed by various sellers on Amazon platform. Amazon is being largely preferred and trusted by Indian consumers and with superior customer services, they are bombarded with orders mostly during festive season and during deals n discount months. For some fresh unique collection, head towards either Amazon webpage or their mobile app.

Either search for “Kurtis for women” on Amazon or directly one can go to Women’s Indian Clothing section and browse a wide range of kurtis online. You can shortlist products using filters such as brand, customer ratings, price range, size, colour, neckline type, sleeve type, length of the kurta, apparel material, occasion of wear, washing type etc. Some of the top listed brands of kurtis are Vaamsi, GoSriKi, Janasya, Myx (Amazon brand), Tavasya (Amazon brand), Amayra, Kashish, Biba, Aurelia, Soch, STOP etc.

With easy return policy and next day delivery (for Prime members) it is always better to shop on Amazon. Apart from this one can take advantage of great deals and discounts during the festive season. Amazon also takes care in properly packing their products. And that’s why they are preferred by almost 80% of Indian shoppers.

4. Mirraw

Mirraw Kurtis

If you are still in search of the best website to buy kurtis then probably you have not come across Mirraw. This Mumbai based company deals mostly with trendy Indian clothing range that are of export quality. With over 1 lac listed products and 3 million+ worldwide customers, Mirraw is on a mission to bring the best of ethnic wear designs to our doorsteps. Since 2011, this eCommerce platform has been winning hearts through their exclusive range of Indian ethnic wear.

Their website has a dedicated section for Kurtis, which can be further browsed based on style, fabric, occasion, work and bottom wear. One interesting thing about Mirraw is that, it offers matching bottom wear that goes well with the kurti you choose. You can further shortlist your options by applying filters such as colour, size, price range, neckline, sleeve type etc. They have farther classified their collections into New arrivals, Best Selling, Premium sets, Hot deals etc. Some top selling brands are Ziyaa, Janasya, Zoeyams, Indibelle, etc. Mirraw often runs offers and discounts for the shoppers and it is the best time to pick up some elegant looking kurtis for your closet.

5. Flipkart

For everything apparels and fashion accessories, Flipkart is one of the best online shopping sites in India. Headquartered in Bangalore, this Indian eCommerce portal is now majorly owned by Walmart. Founded in 2007, it initially focused only on selling books and then later diversified across all segments. In fact, the closest competitor of Amazon in India is Flipkart. It has a huge collection of men’s, women’s and kids’ wear under clothing section. Around 11,00,000+ kurtis are listed on Flipkart. You can get your choice of kurtis at a competitive pricing only on Flipkart. And if you are a Plus member then you will have additional benefits of free delivery and discounts in form of SuperCoins.

Kurti’s are listed under Women’s section of Ethnic wear, which can be further filtered through price range, customer ratings, size, length, sleeves type, colour, occasion, pattern etc. Some of the popular brands of kurtis listed on Flipkart are Neemiya, Divastri, Janasya, Vbuyz, Nayo, Jaipur Kurti, Aks, AHIKA, Libas, Varanga and others. Some great prints, vibrant colours and elegant styled kurtis are available on Flipkart that will definitely grab your attention.

Flipkart’s easy return policy and transparency in customer servicing has helped to gain popularity and trust. Plus members get additional benefits, and the fact that most often you can get heavy discounts on certain shopping events, further makes Flipkart a great destination to shop kurtis.

6. Limeroad

Among the best online shopping sites for Kurtis in India, Limeroad definitely stands out. This Gurgaon based online marketplace for fashion was founded in 2012 and has been competing with likes of Amazon, Flipkart and Myntra. With their huge collection of apparels you definitely won’t be left out without any options. There are around 13,833+ products under Kurtis section. You also get to check out the trending brands and styles under each variant of apparels. A very well curated ethnic wear section has a huge collection of Kurtis that will spoil you for choices.

Shoppers can filter out their choice of kurtis by sorting it all with parameters such as new launches, discounted ones, price range, colour, size, brand etc. 109F, Aadi Shakti, Aavri, Aayori, ADA, W, Juniper, Piroh, Fab Global etc are some of the leading brands listed on Limeroad with their latest range of kurtis. Limeroad offers attractive discounts such as percentage offs & buy 2, get 1 free on kurtis, almost all round the year. Limeroad Gold members get to earn more discounts and can avail a host of other benefits too. Their customer support is fast to resolve grievances and provide satisfactory solutions. They also have easy return policies and hence a great online shopping portal to try your next purchase.

7. Shoppers Stop

Shoppers Stop is a well-known shopping portal of the retail chain with the same name. It is owned by K Raheja group and is in existence since 1991. However the online store was launched in 2008, followed by a smartphone app in 2016. They vouch to be family’s one-stop destination for all fashion needs. They have an impressive collection of men, women and kids wear, and provides you a reason to upgrade your wardrobe. When it comes to Indian ethnic wear, the elegant collection of Shoppers Stop will definitely make you browse through their pages.

Under the Women’s tab of their webpage, the Indian wear consists of an exclusive tab of Kurtis. And immediately the page opens up with some fresh new collection of Kurti tops that will get your eyes rolling. Some popular listed brands are Ritu Kumar, Aarke, Allen Solly, Amukti, Biba, De Moza, Global Desi, Fusion Beats, Haute Curry, Infuse, Indya, Janasya, Juniper etc. One can also brows the kurti collection based on percentage off they are providing. Various size, colour, and price range wise availability can be explored also. One can order it online and pick it up from the nearest store as per convenience.

Shoppers Stop online has all India delivery facility along with easy return policies. Their loyalty program – First Citizen, is also impressive and allows shoppers to avail some extra benefits out of it.

8. Fab India

Fabindia was established in 1960 by an American who was working for Ford Foundation in New Delhi. Later in 1976, it stepped into domestic retailing and as of 2020 operates out of 327 stores and 14 overseas outlets. Fabindia also sells through its online portal and portrays fabrics that are manufactured through traditional Indian technique. It takes pride in connecting over 55,000 craft based rural producers to the modern markets. So, if you are looking for kurtis, then Fabindia is a fabulous place. The printed, woven and embroided kurtis with fascinating colour combination will definitely keep you glued on to their website.

Shoppers can browse through their collections by playing around with filters like price range, colour, size, fabric, pattern, neckline, sleeves type, fit and style. Through easy to navigate webpages or app, you can get your choice of kurti and get it delivered without any hassle. Easy return policies and friendly customer assistance further makes it desirable to shop online through Fabindia.

9. Westside

When it comes to apparels and accessories, Westside is considered as the best online shopping sites in India. Across India, it has over 200 retail stores and is also a part of Tata Group. Apart from its retail operations, Westside also sells from its online portal which is very simplistically designed. There’s no such Kurti section exclusively mentioned, but one has to search for it on their website or app. Even though Kurtis are available, there’s not much variety available as compared to other online platforms. Brands listed are Zuba, Utsa, and Diza only.

Shoppers can further filter their search using size, and price range only. Again not much parameters are there to choose from. However, the limited collections which Westside has is definitely worth trying. They have transparent return policies and ship all across India. Hence, if you are looking at something different, then Westside can be tried out for kurtis.

10. Nykaa Fashion

Nykaa Fashion is a flagship brand of Nykaa, the online megastore known for selling beauty and wellness products. Founded in 2012, with just beauty products, later in 2015 they expanded to fashion products through omnichannel model. Nykaa fashion is a fast growing online portal and have some amazing brands listed on their platform. The website is easy to navigate and you can spot Kurti’s tab easily under Women’s section categorised under Indian wear.

There around 800+ products listed under Kurtis. New, trendy styles are available on Nykaa Fashion. Some renowned brands available to browse are W, Aurelia, Soch, Global Desi, Biba, ADA, Janasya, Rangriti, Ziyaa, Jaipur Kurti, Divena etc. Further shoppers can shortlist as per price range, size, discount offers, colours, materials, sleeves type, occasion, fit, pattern and work, neckline types. Most of the listed products are available at discounted price, and hence all the more reason to shop from Nykaa. Their wide range of listed products will definitely urge you to try them out.

How to Buy the right Kurtis for yourself online in India

Kurtis are a great way to make your style statement. Be it at office, party, home or any occasion – Kurti is such an amazing apparel that enhances your look irrespective of where you are. While buying a kurti at a store is a different ball game, where you can actually look and feel the material and patterns, it becomes slightly difficult to choose a particular kurti for you online. At times, there are certain brands that suits you, and in that case it becomes easier to just choose the right size and check out. Else, for any new portal or new brand it’s better to follow certain checks before shortlisting a particular kurti for yourself.

While browsing online we as a shopper are always bombarded with questions such as quality, price, delivery & returns and refunds. While those aspects will always rattle us, the following pointers need to taken into account specifically for purchasing Kurtis online.

  • Material – the cloth material is utmost important when it comes to choosing a kurti. For ultimate comfort, cotton is most preferred fabric because of its softness and breathable texture. It is also easily washable and can be maintained without any hassle. Other than cotton, one can go for silk, georgette, chiffon, crepe etc.
  • Occasion to be worn – what kind of kurti you should buy online depends on the occasion it would be worn at. There are casual ones, fancy ones, long and short ones, party ones. According to your needs, you should pick up the style and be at ease.
  • Price – this is the deciding factor of buying anything online. Mostly convenience followed by price factor drive online purchase. Hence, check out the price benefits that your are getting. Or in case heavy discounts are offered, do not let it go.
  • Pattern – according to your preference, you can choose prints, embroidery or weaved works on Kurti piece. Not all online platform offers all of these works. Browse through a couple of them and get it accordingly.
  • Return & Refund – for online shopping of kurtis this becomes a major factor. At times, after lot of deliberation when you buy and the product is delivered, some way or the other while trying it out, some issues might pop up. There could be defect piece, fit problem, packaging damage etc etc for which you would want to either exchange or just get refunds. Online portals with easy exchange policies comes handy then. So, check out those return policies and read through the user reviews before deciding on a particular website.

Let’s clarify your doubts

Even though you will find the review of the top portals to buy Kurtis in India in 2024 right here in this article, you might still have some queries on this elegant ladies’ wear that’s essential in making a style statement. We are here to address your queries, so that you are clear on what you intend to purchase and aren’t confused with other distortions. Following are some of the commonly asked queries on buying kurtis online and we have tried our best to address it for you. Take a look.

Which online shopping site is best for Kurtis in India?

Myntra is undisputedly the best online shopping portal to purchase Kurtis in India. The sheer varieties of collections and listing of popular brands will give ample choice to shortlist the best suited kurti. You can either shop for yourself or gift it to your near and dear ones. They also have a good reputation in returns and refunds. Plus the fact that they often runs deals and discounts could be another reason to try them out.

Which brand has best Kurtis?

Aurelia, Biba & W are some of the best brands of Kurtis available both online as well as in offline stores. They follow the current trends and accordingly upgrade their offerings. With a wide palette of colours, varieties of styles and patterns, you are bound to find out the best suited kurti for yourself.

Is Kurti and Kurta same?

There’s a difference between a Kurta and Kurti. While the former is meant for collarless loose fit tops that generally drapes slightly above or below the knee height, Kurtis refers to those which has got side slits above the waist height and have an exposed-midriff.

Is Kurti a traditional dress?

The present day Kurti is an improvised format of Kurta, which is considered as a traditional attire. Earlier it was waist-coats and jackets which fitted above waist, which later got a slit and draped down.

Kurtis shopped from online sites can enhance your style quotient

Wear Kurtis and make a style statement wherever you go. Based on your fit and style, get the best one from the popular online sites that has listed kurtis. While technical knowhow isn’t required in purchasing a kurti online, still keep in mind some basic pointers while shopping online or while placing a return / refund request. Our article is a humble attempt to help you get past those ambiguity and procure the best of brands of kurtis, so that you look chic and beautiful. This will also help you in hassle free shopping online at comfort of your home.

A professional content writer, a travel enthusiast, and a shopper by interest - Megha, with her bold approach and fondness to 'learn and unlearn' new things have paved the way success.

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